Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C.)


The Bachelor of Arts in Multimedia and Mass Communication course is an open field of opportunity for those who want to shape their career in the field of media. The course emphasizes on personality development of the students.
BAMMC is a 3-year undergraduate course each year having 2 semesters. This course is designed for students to learn in detail about each component of mass media and communication. In the final year, students have to choose any one area of specialization: journalism or advertising. Technical training is also provided through internships in these streams. Apart from this, seminars, group discussions, workshops and field visits are frequently undertaken during the course work. Mass communication course curriculum covers a wide area, comprising closely related fields of communication, advertisement, films, public relations etc.

Future Prospects:

After graduation in mass media, the learner will be eligible for pursuing a Master’s degree in Mass Communication & Journalism, Public relation M.Com (Business Management) MBA in Advertisement and Public Relation, MA in Electronic Media, MA in Film Communication and many other options are open. After the graduation learners can pick up careers such as Radio Jockeying, Event Management, Public Relation, Animation, Graphics, and Digital Marketing. This program will equip the learners with professional skills essential for making career in Entertainment industry, Cinema, Television, OTT Platforms, social media platforms.

Course Intake : 60
Course Duration: 3 years (6 Semesters)
Eligibility :




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