Bachelor of Arts in Multimedia and Mass Communication
Reverberate your passion for reaching zenith
with mumbai’s one of the top degree college – Slrtdc
Bachelor of Arts in Multimedia and Mass Communication
REVERBERATE YOUR PASSION FOR REACHING ZENITH
WITH MUMBAI’S ONE OF THE TOP DEGREE COLLEGE - SLRTDC
ONE OF THE TOP DEGREE COLLEGE IN MUMBAI, SHREE L. R. TIWARI DEGREE COLLEGE OFFERS Bachelor of Arts in Multimedia and Mass Communication
CAREER PROSPECTS
Following the successful completion of a mass communication degree, the learner will be qualified to pursue a Master’s degree in Mass Communication & Journalism, Public Relations M.Com (Business Management), MBA in Advertising and Public Relation, MA in Electronic Media, MA in Film Communication, among many other options. After completion, students can pursue employment in Photographer, Editor, Cinematographer Cinema and Video Production, Script Writer, TV Program Producer, Director, Animator, Actor, Anchor, Ad Film Maker, Graphic Designer, UI/UX Designer, Web Designer, Copywriter radio jockeying, event planning, public relations, animation, graphics, and digital marketing, among others. The students who complete this programme will have the professional abilities needed to pursue careers in the film, television, OTT platforms, and social media industries.
Admission Eligibility
- Candidates must have passed 10+2 from a recognized board with a minimum of 45% aggregate (40% for reserved category candidates)
- To apply for admission, candidates must have completed the Maharashtra State Board of Secondary & Higher Secondary Education or its equivalent examination or a Diploma course in any Engineering Branches
Bachelor of Arts in Multimedia and Mass Communication Syllabus
Under Graduate Program | |||
BAMMC as per NEP 2020 | |||
Level | 4.5 | Cumulative Credit | Syllabus Link |
Semester | I | ||
Subject |
| ||
Major | Fundamentals of Mass Communication | 2 | |
| Evolution of Communication | 2 | |
| Contemporary Issues | 2 | |
OE | Marketing Mix-I | 2 | |
| Case Study Management | 2 | |
VSC | Visual Communication | 2 | |
SEC | Introduction to Computers -I | 2 | |
AEC | Introduction to Communication skills – I | 2 | |
VEC | Environmental Management & Sustainable Development – I | 2 | |
IKS | Indian Knowledge System Series (Generic) – I | 2 | |
CC | Introduction to Cultural Activities | 2 | |
| Total Credit | 22 | |
Semester | II |
| |
Subject |
| ||
Major | Overview of Print Production | 2 | |
| Basics of Radio & Television | 2 | |
| Introduction to New Media | 2 | |
Minor | History of Media | 2 | |
OE | Marketing Mix-II | 2 | |
| Leadership Management | 2 | |
VSC | Translation Skills | 2 | |
SEC | Introduction to Computers -II | 2 | |
AEC | हिन्दी भाषा : कौशल के आधार | 2 | |
VEC | Environmental Management & Sustainable Development – II | 2 | |
CC | Foundation and Exploration of Performing and Fine Arts | 2 | |
| Total Credit | 22 | |
| UG Certificate | 44 | |
Under Graduate Program | |||
BAMMC as per NEP 2020 | |||
Level | 4.5 | Cumulative Credit | Syllabus Link |
Semester | III | ||
Subject |
| ||
Major | Electronic Media | 4 | |
| IKS in Communication & Media | 2 | |
| Film Communication 1 | 2 | |
Minor | Introduction to Advertising | 2 | |
Introduction to Journalism | |||
OE | Marketing Mix-II | 2 | |
| Leadership Management | 2 | |
SEC | Introduction to Photography | 2 | |
VEC | Environmental Management & Sustainable Development – I | 2 | |
HINDI | हिन्दी भाषा : कौशल के आधार | ||
FP | Field Project | 2 | |
CC | Indian Theatre: Classical Roots and Contemporary Expressions | 2 | |
| Total Credit | 22 | |
Semester | IV |
| |
Subject |
| ||
Major | Mass Media Research | 4 | |
| Indian Legal Environment | 2 | |
| Film Communication II | 2 | |
Minor | Advertising/ Journalism | 4 | |
OE | EMSD II | 2 | |
CEP | Community Engagement Programme | 2 | |
SEC | Writing and Editing for Media | 2 | |
AEC | Introduction to Communication Skills in English | 2 | |
CC | Foundation and Exploration of Performing and Fine Arts | 2 | |
| Total Credit | 22 | |
| UG Certificate | 44 | |
